HOKA VS ASICS: SIZING
HOKA and Asics do not size the same, and running shoe fit is about more than length. HOKA: Runs about a half size short of Asics, with a snug, tapered toebox. Asics: One of the roomier toeboxes in running; wide and extra-wide widths on core models. The short version — starting from your HOKA size, go down half a size in Asics. That rule comes from fitting both brands in the shop every day, not from the brands' charts alone.
HOKA VS ASICS FAQ
US 8.5 in Asics. From any HOKA size, go down half a size.
HOKA: Runs about a half size short of Asics, with a snug, tapered toebox. Asics: One of the roomier toeboxes in running; wide and extra-wide widths on core models.
About a thumb's width in front of your longest toe, standing. Feet swell on long runs — if you're between sizes for a marathon shoe, take the half size up.
Ask us. Tell us what you run in now and how the toe room feels, and we'll size you by hand — or check the full charts on our size guide pages.