ON VS HOKA: SIZING
On and HOKA do not size the same, and running shoe fit is about more than length. On: Narrow-to-medium fit; go up half in waterproof models. HOKA: Runs about a half size short of Asics, with a snug, tapered toebox. The short version — starting from your On size, go up half a size in HOKA. That rule comes from fitting both brands in the shop every day, not from the brands' charts alone.
ON VS HOKA FAQ
US 9.5 in HOKA. From any On size, go up half a size.
On: Narrow-to-medium fit; go up half in waterproof models. HOKA: Runs about a half size short of Asics, with a snug, tapered toebox.
About a thumb's width in front of your longest toe, standing. Feet swell on long runs — if you're between sizes for a marathon shoe, take the half size up.
Ask us. Tell us what you run in now and how the toe room feels, and we'll size you by hand — or check the full charts on our size guide pages.