GOCap Century - Voya

Ciele Athletics was founded in Montreal in 2014 by Jeremy Bresnen (formerly Head Designer at Orage) and Mike Giles, with a single product: the GOCap, a five-panel running hat with UPF-rated knit front panels, COOLmatic mesh at the back, and a soft packable SOFTflat brim. One factory order of 1,400 caps in nine colourways became the cultural artefact of a generation of runners — more than a million Ciele caps later, the brand has expanded head-to-toe, but the cap is still the centre of gravity. Colour-first, UPF-engineered, inclusive by design — #everybodyrun, #toutlemondecourt.

The GOCap is the original — the cap that started the category. Five-panel knit construction, UPF +40 on the brim, front and back panels, COOLmatic mesh engineered for airflow, and Ciele's signature SOFTflat brim that packs flat into a vest pocket and pops back into shape. A daily runner's cap that does quiet work in every condition, finished in a colour story you actually want to wear.

This is the Voya colourway — part of Ciele's seasonal colour story.