Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
Mafate is Hoka's 100-mile ultra-trail lineage — Mafate Speed 4 Lite at 295 g on ProFly+ with no plate, Mafate 5 at 332 g on CMEVA with revised max-cushion geometry, and Mafate X at 331 g on a 49 mm PEBA + supercritical EVA stack with an H-shaped forked carbon plate — the trail equivalent of Skyward X. Vibram Megagrip across the line, 4–5 mm lugs, Matryx upper on the X and 5. Mafate 5 — 332 g, 45/37 mm stack, 8 mm drop, CMEVA. No plate, new geometry.
Trail
CA$ 230
Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
Mafate is Hoka's 100-mile ultra-trail lineage — Mafate Speed 4 Lite at 295 g on ProFly+ with no plate, Mafate 5 at 332 g on CMEVA with revised max-cushion geometry, and Mafate X at 331 g on a 49 mm PEBA + supercritical EVA stack with an H-shaped forked carbon plate — the trail equivalent of Skyward X. Vibram Megagrip across the line, 4–5 mm lugs, Matryx upper on the X and 5. Mafate 5 — 332 g, 45/37 mm stack, 8 mm drop, CMEVA. No plate, new geometry.
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