Magic Hat

Peak Performance was founded in 1986 in Åre, Sweden by three ski racers — Stefan Engström, Peter Blom and Christer Mårtensson — who believed ski kit should be both technically honest and genuinely good looking. From a single shop in a mountain town at the 63rd parallel, the brand grew into Scandinavia's most recognisable mountainwear name. HQ moved to Stockholm in 1999; Amer Sports acquired the brand in 2018 (alongside Arc'teryx, Salomon, Atomic), and the line is led by President Stefano Saccone from April 2025. The Åre maxim still holds: if it can handle Åre, it can handle anything.

Peak Performance caps and beanies — the small pieces that finish the system. The Ground Cap is a technical synthetic running cap with adjustable rear closure and curved brim. The PP Hat is a 100% acrylic beanie (the brand's deliberate choice for wearers who find wool itchy). The Magic Hat is a wool-blend melange beanie in classic fit. The Artwork Bandana carries a seasonal Peak Performance graphic in 100% cotton. Magic Hat — wool-blend melange beanie in a classic fit.