On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudrock Low Waterproof is On's hiking shoe — a low-cut boot on a cushioned CloudTec platform, with a Missiongrip rubber outsole and On's waterproof membrane. Heavier at ~430 g per men's shoe, but genuinely waterproof and built for technical day hikes, rocky trails, and wet coastal terrain. Not a running shoe — it's the piece in the On lineup for people who want the CloudTec ride on a hike. Cloudrock Low Waterproof — low-cut hiking shoe on a cushioned CloudTec platform with Missiongrip rubber. ~430 g per men's shoe, not a running shoe.
Trail
CA$ 148
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudrock Low Waterproof is On's hiking shoe — a low-cut boot on a cushioned CloudTec platform, with a Missiongrip rubber outsole and On's waterproof membrane. Heavier at ~430 g per men's shoe, but genuinely waterproof and built for technical day hikes, rocky trails, and wet coastal terrain. Not a running shoe — it's the piece in the On lineup for people who want the CloudTec ride on a hike. Cloudrock Low Waterproof — low-cut hiking shoe on a cushioned CloudTec platform with Missiongrip rubber. ~430 g per men's shoe, not a running shoe.
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