On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudswift 4 is On's urban-road trainer — cut for the city runner who deals with curbs, concrete, and short distances. Dual-density Helion gives a propulsive push-off while the 10 mm drop favours heel strikers; a knit upper and refined silhouette lean into the urban aesthetic. Reviewers note the shoe is more commute-and-short-runs than speedwork. Cloudswift 4 — urban road trainer at 10 mm drop, dual-density Helion. City concrete, commuter miles, short-to-medium distances.
Training
CA$ 160
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudswift 4 is On's urban-road trainer — cut for the city runner who deals with curbs, concrete, and short distances. Dual-density Helion gives a propulsive push-off while the 10 mm drop favours heel strikers; a knit upper and refined silhouette lean into the urban aesthetic. Reviewers note the shoe is more commute-and-short-runs than speedwork. Cloudswift 4 — urban road trainer at 10 mm drop, dual-density Helion. City concrete, commuter miles, short-to-medium distances.






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Cloudswift 4