Asics was founded in Kobe, Japan in 1949 by Kihachiro Onitsuka, who started making basketball shoes in a country rebuilding from the war. In 1977 the company merged with GTO and Jelenk to become ASICS — an acronym of Anima Sana In Corpore Sano, Latin for "a sound mind in a sound body." GEL cushioning arrived in 1986; the Gel-Kayano launched in 1993, named after in-house designer Toshikazu Kayano. The modern foam arc — FF Blast+, FF Blast+ Eco, FF Turbo+, FF Turbo², FF Leap — continues a 75-year engineering culture that puts underfoot science before marketing.
The Novablast 5 is Asics' bouncy daily trainer — FF Blast MAX full-length, the lower-density, more open-cell foam that lifts rebound ~8.5% over Novablast 4. A flared heel, a trampoline-style midsole and AHAR LO under the outsole carry the ride from easy miles into tempo pick-ups. The everyday bouncy shoe across the Asics neutral line. Tokyo Marathon 2025 colourway — Flash Red / Black, matched to the Asics home-market World Majors race in early March.
Training
CA$ 190
Asics was founded in Kobe, Japan in 1949 by Kihachiro Onitsuka, who started making basketball shoes in a country rebuilding from the war. In 1977 the company merged with GTO and Jelenk to become ASICS — an acronym of Anima Sana In Corpore Sano, Latin for "a sound mind in a sound body." GEL cushioning arrived in 1986; the Gel-Kayano launched in 1993, named after in-house designer Toshikazu Kayano. The modern foam arc — FF Blast+, FF Blast+ Eco, FF Turbo+, FF Turbo², FF Leap — continues a 75-year engineering culture that puts underfoot science before marketing.
The Novablast 5 is Asics' bouncy daily trainer — FF Blast MAX full-length, the lower-density, more open-cell foam that lifts rebound ~8.5% over Novablast 4. A flared heel, a trampoline-style midsole and AHAR LO under the outsole carry the ride from easy miles into tempo pick-ups. The everyday bouncy shoe across the Asics neutral line. Tokyo Marathon 2025 colourway — Flash Red / Black, matched to the Asics home-market World Majors race in early March.
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Novablast 5 Tokyo