On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion, together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudsurfer Trail is the only CloudTec Phase shoe in the trail line, lower lugs than the Cloudvista or Cloudultra, built for road-to-trail and non-technical trail days. Helion foam with Missiongrip rubber tuned soft-sticky for wet-rock and dry. The WP variant adds ~33 g and On's proprietary waterproof membrane for wet winter or shoulder-season use. Positioned as the trail shoe for runners who live on pavement but want to run the fire road without changing shoes.
Trail
CA$ 145
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion, together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudsurfer Trail is the only CloudTec Phase shoe in the trail line, lower lugs than the Cloudvista or Cloudultra, built for road-to-trail and non-technical trail days. Helion foam with Missiongrip rubber tuned soft-sticky for wet-rock and dry. The WP variant adds ~33 g and On's proprietary waterproof membrane for wet winter or shoulder-season use. Positioned as the trail shoe for runners who live on pavement but want to run the fire road without changing shoes.
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