SoftCell Hoodie

Satisfy was founded in Paris in 2015 by Brice Partouche — a French designer whose previous label April77 put denim on the map in the mid-2000s, and who came to running through an altered-state effort at Bois de Vincennes in June 2014. Built dual between Paris and Los Angeles, Satisfy rejects the metrics-and-optimization dialect of mainstream running in favour of what it calls unlocking the High: every fabric, every cut, every graphic engineered to get nothing between the runner and the altered state. Possessed Magazine, a Running Cult Member customer base, art-school cotton treatments and technical fabrics named like ritual tools. No rules. No judgement on speed or distance. Chase the High.

SoftCell™ is the Satisfy off-duty fabric — organic French-terry cotton, mid-weight 375 g/m², built ethically in Portugal for the hours after the run ends. The Hoodie sits heavy and settled. The Bandana is 36g of Japanese cotton with reflective print. This is what you pull on at the coffee shop, at the airport lounge, walking home from the track in sun-bleached olive. Post-run has its own ritual and SoftCell is the uniform. The SoftCell™ Hoodie sits heavy in 375 g/m² organic French-terry cotton, sewn ethically in Portugal — the post-run uniform in walk-home olive and airport-lounge shadow.