Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
Winter in Quebec is not a metaphor. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - water-resistant to 10,000 mm, thermoregulating, weight-neutral - while the G+ Spike drops 20 permanently integrated carbide-tipped steel spikes into the Vibram Formation outsole for black ice, groomed snow and frozen single-track. Built to keep Laurentian runners on the trail from November through March. The 001A G+ lines the seamless Bio-Dyneema 001A upper with a graphene-infused G+ membrane - weight-neutral waterproofing for cold wet running.
Trail
CA$ 325
Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
Winter in Quebec is not a metaphor. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - water-resistant to 10,000 mm, thermoregulating, weight-neutral - while the G+ Spike drops 20 permanently integrated carbide-tipped steel spikes into the Vibram Formation outsole for black ice, groomed snow and frozen single-track. Built to keep Laurentian runners on the trail from November through March. The 001A G+ lines the seamless Bio-Dyneema 001A upper with a graphene-infused G+ membrane - weight-neutral waterproofing for cold wet running.
Why You'll Love This
G+ ® Membrane
G+® is a thin graphene membrane lining added to optimize our footwear for fall and winter conditions. It adds thermoregulatory and water resistant properties. This unparalleled technological ingredient ensures heat homogenization, avoiding the creation of hot spots and thermal discomfort for the user while also preventing your feet from freezing.
Dyneema® one-piece woven upper
The entire norda 001 upper is seamlessly constructed with Dyneema®, the world’s strongest and lightest fibre™ to deliver the best possible performance, with the lowest environmental footprint . Bio-based Dyneema® fibre mass balance approach, sustainably sourced. Bluesign® approved material; ISCC certified.
Bespoke Arnitel® Midsole
Engineered with a custom Arnitel® TPEE (Thermoplastic Polyester Elastomer) blend for exemplary energy return, support and durability.
norda x Dyneema® Laces
Diamond designed norda laces made with Dyneema®, provide 4x the strength of a standard lace, and higher abrasion resistance. 100% recycled.
norda x Vibram® Sole Plate
Inspired by the rock formation of the Canadian Shield. Vibram® Litebase® technology conserves energy and enhances your performance with a 30% reduction in overall sole weight. Vibram® Mega Grip® rubber delivers superior durability, traction and the strongest grip on both wet and dry surfaces.
norda Lock System
Ultra light and comfortable sock, gusset construction for the ultimate fit. The foot is held in place to provide stability as you run through ever changing conditions.
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Women's 001A G+