Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Clifton is the daily that sold Hoka to the world — first released in 2014, refined now through the 10. Clifton 10 is the biggest geometry change in a decade: 42/34 mm stack, 8 mm drop, widened toebox, heel-striker's Clifton. Clifton 9 holds the classic 5 mm-drop silhouette; the 9 GTX adds a Gore-Tex Invisible Fit membrane for wet commutes and shoulder-season rain. Women's Clifton 10 — 38/30 mm stack, 8 mm drop. Same architectural jump, women's last.
Training
CA$ 180
Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Clifton is the daily that sold Hoka to the world — first released in 2014, refined now through the 10. Clifton 10 is the biggest geometry change in a decade: 42/34 mm stack, 8 mm drop, widened toebox, heel-striker's Clifton. Clifton 9 holds the classic 5 mm-drop silhouette; the 9 GTX adds a Gore-Tex Invisible Fit membrane for wet commutes and shoulder-season rain. Women's Clifton 10 — 38/30 mm stack, 8 mm drop. Same architectural jump, women's last.
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Women's Clifton 10