Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Mach X is the half-way house — a plated daily trainer with a winged Pebax plate (not carbon), PEBA top foam over supercritical EVA, 46/41 mm stack, 5 mm drop. Softer and more forgiving than a carbon racer, quicker than a Mach. Marathon-training paces, uptempo long runs, the shoe that sits between Clifton and Cielo X1 in the Hoka rotation. Women's Mach X (original) — the legacy plated Mach, predecessor of Mach X 2 and 3.
Training
CA$ 180
Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Mach X is the half-way house — a plated daily trainer with a winged Pebax plate (not carbon), PEBA top foam over supercritical EVA, 46/41 mm stack, 5 mm drop. Softer and more forgiving than a carbon racer, quicker than a Mach. Marathon-training paces, uptempo long runs, the shoe that sits between Clifton and Cielo X1 in the Hoka rotation. Women's Mach X (original) — the legacy plated Mach, predecessor of Mach X 2 and 3.
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Hoka
Women's Mach X