On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion, together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudflow is On's tempo shoe, built for the day that isn't easy and isn't race day. The Cloudflow 5 upgrades to Helion HF on top of a glass-fiber-reinforced Speedboard, with a pronounced forefoot rocker; reviewers call it firm and resilient, best the faster you run. The Cloudflow 4 keeps a lighter Helion platform and is the more forgiving of the two at slower paces. Cloudflow 4, standard Helion (not HF), lighter than the 5 and more forgiving at easy paces.
Training
CA$ 100
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion, together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudflow is On's tempo shoe, built for the day that isn't easy and isn't race day. The Cloudflow 5 upgrades to Helion HF on top of a glass-fiber-reinforced Speedboard, with a pronounced forefoot rocker; reviewers call it firm and resilient, best the faster you run. The Cloudflow 4 keeps a lighter Helion platform and is the more forgiving of the two at slower paces. Cloudflow 4, standard Helion (not HF), lighter than the 5 and more forgiving at easy paces.












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