Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Boxer Houdi is Houdini's relaxed-fit Polartec® Power Stretch® Pro™ hoodie — the same triple-fibre, 4-way-stretch fleece as the Power Houdi (56% recycled polyester, 34% polyamide, 10% elastane), cut looser, softer, and slightly more casual. Minimalist silhouette with hidden functional details. The fleece you'll actually wear on rest days.
Sweatshirt
CA$ 250
Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Boxer Houdi is Houdini's relaxed-fit Polartec® Power Stretch® Pro™ hoodie — the same triple-fibre, 4-way-stretch fleece as the Power Houdi (56% recycled polyester, 34% polyamide, 10% elastane), cut looser, softer, and slightly more casual. Minimalist silhouette with hidden functional details. The fleece you'll actually wear on rest days.



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