Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The One Parka II is Houdini's deconstructed classic — the traditional US military / British-mod parka rebuilt in Primaloft® insulation with a wind- and waterproof shell. The inner lining has been engineered out so one jacket works year-round: layer it in winter, wear it alone in shoulder-season, layer it over a shell when it really comes down. One jacket, many jobs — the Houdini thesis at work.
Jacket
CA$ 400
Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The One Parka II is Houdini's deconstructed classic — the traditional US military / British-mod parka rebuilt in Primaloft® insulation with a wind- and waterproof shell. The inner lining has been engineered out so one jacket works year-round: layer it in winter, wear it alone in shoulder-season, layer it over a shell when it really comes down. One jacket, many jobs — the Houdini thesis at work.








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