Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Mach is Hoka's no-plate tempo trainer — full-length supercritical EVA, Meta-Rocker, 5 mm drop, 37/32 mm stack. Mach 6 introduced supercritical foam to the line; Mach 7 refined it lighter; Mach 8 continues the same tempo-for-everyone thesis. No plate, so it works at daily paces and leans uptempo when you lean on it. Mach 8 — latest iteration; full spec from Hoka pending. Same no-plate tempo-trainer positioning.
Racing
CA$ 100
Hoka was founded in 2009 in Annecy, in the French Alps, by two former Salomon product men — Nicolas Mermoud and Jean-Luc Diard — who wanted a trail shoe with enough foam and enough rocker to run downhill faster than you should. Deckers acquired the brand in 2012; by 2024 Hoka was a $1.8B line run out of Goleta, California. The Meta-Rocker geometry and oversized foam midsole remain the through-line across every model.
The Mach is Hoka's no-plate tempo trainer — full-length supercritical EVA, Meta-Rocker, 5 mm drop, 37/32 mm stack. Mach 6 introduced supercritical foam to the line; Mach 7 refined it lighter; Mach 8 continues the same tempo-for-everyone thesis. No plate, so it works at daily paces and leans uptempo when you lean on it. Mach 8 — latest iteration; full spec from Hoka pending. Same no-plate tempo-trainer positioning.
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