Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
Winter in Quebec is not a metaphor. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - water-resistant to 10,000 mm, thermoregulating, weight-neutral - while the G+ Spike drops 20 permanently integrated carbide-tipped steel spikes into the Vibram Formation outsole for black ice, groomed snow and frozen single-track. Built to keep Laurentian runners on the trail from November through March. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - 10,000 mm water resistance, thermoregulating, weight-neutral - for cold wet Canadian trail days.
Trail
CA$ 220
Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
Winter in Quebec is not a metaphor. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - water-resistant to 10,000 mm, thermoregulating, weight-neutral - while the G+ Spike drops 20 permanently integrated carbide-tipped steel spikes into the Vibram Formation outsole for black ice, groomed snow and frozen single-track. Built to keep Laurentian runners on the trail from November through March. The 001 G+ lines the original Dyneema upper with a graphene-infused G+ membrane - 10,000 mm water resistance, thermoregulating, weight-neutral - for cold wet Canadian trail days.
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