Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Pace Flow Half Zip is Houdini's high-output performance mid-layer, cut from Polartec® Power Dry® Mesh — a lightweight mesh fabric engineered for personal microclimate control at run pace. Low-weight, airy, warm enough to take the starting-line chill off without cooking you at mile five. A genuine running-first Houdini piece.
Sweatshirt
CA$ 230
Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Pace Flow Half Zip is Houdini's high-output performance mid-layer, cut from Polartec® Power Dry® Mesh — a lightweight mesh fabric engineered for personal microclimate control at run pace. Low-weight, airy, warm enough to take the starting-line chill off without cooking you at mile five. A genuine running-first Houdini piece.






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