Aero Houdi

Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.

The Aero Houdi is Houdini's technical mid-layer built on Polartec® Power Air® Active™ — a structural knit that traps the airy filament fibres in small pockets, shedding roughly 80% fewer microfibres than conventional fleeces. Its 2020 iteration won ISPO Award Gold and OR Innovation Award. Never too warm, never too cold; a year-round active insulation layer for start-stop days.