On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudboom Strike is On's full-tilt marathon racer — double layer of Helion HF super-foam, true carbon Speedboard with a spoon-shaped forefoot curve, and the LightSpray upper that made this shoe news. A robotic arm sprays a continuous thread directly onto the last in roughly three minutes: no stitching, no panels, no waste. Upper weight is ~30 g, and On's emissions accounting puts the spray process at ~75% less CO2 than a traditional upper. Reviewers call it On's bounciest race shoe. LightSpray upper in the women's last — sprayed in ~3 minutes, ~30 g, ~75% lower CO2 than cut-and-sew. Double Helion HF over a full-length carbon Speedboard.
Pick up in store
On Running
Womens Mid Sock - Black/Shadow
CA$ 24.99
Racing
CA$ 250
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudboom Strike is On's full-tilt marathon racer — double layer of Helion HF super-foam, true carbon Speedboard with a spoon-shaped forefoot curve, and the LightSpray upper that made this shoe news. A robotic arm sprays a continuous thread directly onto the last in roughly three minutes: no stitching, no panels, no waste. Upper weight is ~30 g, and On's emissions accounting puts the spray process at ~75% less CO2 than a traditional upper. Reviewers call it On's bounciest race shoe. LightSpray upper in the women's last — sprayed in ~3 minutes, ~30 g, ~75% lower CO2 than cut-and-sew. Double Helion HF over a full-length carbon Speedboard.
Pick up in store
On Running
Womens Mid Sock - Black/Shadow
CA$ 24.99
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