On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudboom Max is positioned as a super-trainer — enough Helion HF and rocker for race-pace work, without the carbon plate and without the Cloudboom Strike's price. Critically, the Speedboard is glass-fiber-reinforced nylon, not carbon, so it reads snappy rather than rigid. On positions it for runners aiming to finish a marathon well rather than chase a PB, and reviewers back that framing. Super-trainer positioning: glass-fiber-reinforced nylon Speedboard (not carbon), double Helion HF. Helion HF feel without a full carbon-plate commitment.
Racing
CA$ 290
On was founded in 2010 in Zurich by Olivier Bernhard — a former Ironman and duathlon world champion — together with David Allemann and Caspar Coppetti. Bernhard had prototyped the first CloudTec sole by gluing cut sections of garden hose to the bottom of a running shoe; the hollow rubber pods compressed on landing and locked firm for push-off, and the idea scaled. The brand still runs its R&D out of Zurich and has been listed on the NYSE since September 2021.
The Cloudboom Max is positioned as a super-trainer — enough Helion HF and rocker for race-pace work, without the carbon plate and without the Cloudboom Strike's price. Critically, the Speedboard is glass-fiber-reinforced nylon, not carbon, so it reads snappy rather than rigid. On positions it for runners aiming to finish a marathon well rather than chase a PB, and reviewers back that framing. Super-trainer positioning: glass-fiber-reinforced nylon Speedboard (not carbon), double Helion HF. Helion HF feel without a full carbon-plate commitment.
Recommended products
On Running
Women's Cloudsurfer Next
CA$ 100 CA$ 190
On Running
CA$ 100 CA$ 190
Women's Cloudsurfer Next
On Running
Women's Cloudboom Max