Puffy Square

Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.

The Puffy Square is Houdini's wrap-around unisex insulation skirt — Switch Woven shell padded with Primaloft® Black. One-size, multi-use: wear it as a belay skirt, a ski-tour warm-up layer, a commuter warmer, or unfold it as a picnic blanket or extra sleeping-bag liner. Pure Houdini design logic — one piece, multiple jobs.