Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
The 001 is Norda's opening argument: that Dyneema - the polyethylene composite strong enough for yacht sails and bullet-resistant panels - could be the right upper fabric for a trail shoe. Cut from a pattern tested on the rocky climbs behind Mont-Tremblant and the single-track of the Laurentians, the 001 and its refined 001A successor weigh less than most road shoes but shred technical downhills like proper mountain tools. The 005 pushes the same story further with a 100% Arnitel super-foam midsole and a Norda-exclusive Vibram Megagrip Elite outsole; the 002 lowers the stack for runners who want ground feel over the long haul. The 001A is the refined 001 - a single-piece seamless Bio-Dyneema upper, 268 g, Arnitel super-foam midsole, and Vibram Megagrip Litebase on the bottom.
Trail
CA$ 295
Norda was founded in Montreal in 2020 by husband-and-wife shoemakers Nick and Willa Martire, joined at launch by Louis-Martin Tremblay on design and Gerard Cleal on brand. The 001 shipped in January 2021 at 285 USD — the most expensive trail shoe on the market that year — and made the case that Dyneema, the polyethylene composite best known for yacht sails and bullet-resistant panels, could be the right upper material for a trail shoe. Five years in, Norda is the Canadian brand the global ultra community wears at UTMB, Western States and the Boréalys Mont-Tremblant by UTMB. Quiet confidence over loud claims.
The 001 is Norda's opening argument: that Dyneema - the polyethylene composite strong enough for yacht sails and bullet-resistant panels - could be the right upper fabric for a trail shoe. Cut from a pattern tested on the rocky climbs behind Mont-Tremblant and the single-track of the Laurentians, the 001 and its refined 001A successor weigh less than most road shoes but shred technical downhills like proper mountain tools. The 005 pushes the same story further with a 100% Arnitel super-foam midsole and a Norda-exclusive Vibram Megagrip Elite outsole; the 002 lowers the stack for runners who want ground feel over the long haul. The 001A is the refined 001 - a single-piece seamless Bio-Dyneema upper, 268 g, Arnitel super-foam midsole, and Vibram Megagrip Litebase on the bottom.
Why You'll Love This
Bespoke Arnitel® Midsole
Engineered with a custom Arnitel® TPEE (Thermoplastic Polyester Elastomer) blend for exemplary energy return, support and durability.
Bio-circular Dyneema® Upper
The entire norda™ 001A upper is seamlessly constructed with bio-circular Dyneema® — the world’s strongest and lightest fibre™ — to deliver the best possible performance, with the lowest environmental footprint . Bio-based Dyneema® fibre mass balance approach, sustainably sourced. Bluesign® approved material; ISCC certified.
norda x Dyneema® Laces
Diamond designed norda™ laces made with bio-circular Dyneema®, provide 4x the strength of a standard lace, and higher abrasion resistance. 100% recycled.
norda x Vibram® Sole Plate
Inspired by the rock formation of the Canadian Shield. Vibram® Litebase® technology conserves energy and enhances your performance with a 30% reduction in overall sole weight. Vibram® Mega Grip® rubber delivers superior durability, traction and the strongest grip on both wet and dry surfaces.
norda Lock System
Ultra light and comfortable sock gusset construction to eliminate tongue slippage and enhance fit.
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