Fall in Parka

Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.

The Fall in Parka is Houdini's long-format insulated winter parka — Primaloft® Silver Insulation Hi-Loft Ultra packed inside a Spheric 2-layer Hardshell with the Atmos™ membrane (pure polyester, 100% PFAS-free, fully recyclable). Storm hood, silent shell, soft hand — Scandinavian restraint applied to serious winter warmth. Roughly 820 grams.