Puff Up Insulated Houdi

Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.

The Puff Up Insulated Houdi is Houdini's performance insulated hoodie — Primaloft® Gold Active Vent insulation inside Freeflow Shadow Rip shell fabric, designed to wick heat and moisture without trapping them. 2-way front zip, zippered hand pockets, adjustable bottom hem, protective hood. Recycled and recyclable fibres, completely PFAS-free. Synthetic warmth that still breathes.