Women's Power Up Houdi

Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.

The Power Up Houdi pairs the Power Houdi's Polartec® Power Stretch® Pro™ body with a technical upgrade — a slightly updated fit, often with zip-pocket detail and a refined hood, positioned as the modernised 2020s iteration of the brand's flagship fleece. Same 4-way stretch, same abrasion resistance, same mono-material philosophy. A performance mid-layer you'll wear for years.