Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Enfold Jacket is Houdini's minimalist all-round mid-layer — C9 Ripstop shell padded with Primaloft® Gold Active+, tuned for breathability-first synthetic warmth. Warm enough for cold runs and shoulder-season hikes, airy enough to not overheat under effort. Timeless, quiet design — made entirely from recycled and recyclable fibres.
Sweatshirt
CA$ 285
Houdini Sportswear was founded in Stockholm in 1993 by Lotta Giornofelice — a climbing and off-piste ski guide who was tired of not finding kit that worked for start-stop mountain days, and named the company after a panicked callout on a Chamonix climb. Eva Karlsson has led the company since 2001, and three decades in Houdini is one of the most credible voices in circular product design: mono-material construction that stays inside the recycling loop, Bluesign-certified fabrics, PFAS-free across the line, and a take-back program so the materials come home at end-of-life. The thesis fits on one line: we don't need more clothes, we need clothes that can do more.
The Enfold Jacket is Houdini's minimalist all-round mid-layer — C9 Ripstop shell padded with Primaloft® Gold Active+, tuned for breathability-first synthetic warmth. Warm enough for cold runs and shoulder-season hikes, airy enough to not overheat under effort. Timeless, quiet design — made entirely from recycled and recyclable fibres.



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